WhatdoBETA
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Book 20 min

Projects,peopleand marginson one screen

Watch the Whatdo film▶Watch the film

The planning layer for animation, VFX and game studios, above the tools you already use.

THE
PROBLEM

Cutting-edge software.Then a spreadsheet.

From the Whatdo film: overload, margins and the plan, each trapped in a cell of a broken spreadsheet.

Overload you see too late. Margins you find after delivery. A plan that's stale by Tuesday.

FOR
STUDIOS

Built for studios like yours.

ANIMATIONMonths by department, intermittents, a fixed bid to protect.
VFXPackages that overlap, day-rate freelancers, a bid that must hold.
GAMESThree years, twenty-odd phases, a budget defended before a committee.
AGENCIESPlanned backwards from the client's deadline.
PER STUDIO, NOT PER SEAT
UNLIMITED USERS
HOSTED IN FRANCE
ENGLISH & FRENCH
CREW NEVER SEE MONEY
ONBOARDED WITH YOU, PERSONALLY
HOW IT
WORKS

Seven moves. One screen.

From the Whatdo film: project bars priced with euro tags above the team's load.
01 + 02

Draw it. Staff it. It prices itself.

Bars across the weeks, roles on each phase, hours × rates underneath. In hours or man-days.

MFSMoonfish Short
hj
W43
19/10
W44
26/10
W45
2/11
W46
9/11
Animation19 Oct–13 Nov
3D AnimatorInès Moreau
5
5
5
4.5
Lead AnimatorTom Aubry
3
4
4
2
CompositorLéa Martin
2
3
5
EFFORT42.5 j
EFFORT VALUE€17,550
03

Can we
take this?

From the film: a new job as a dashed ghost, the team's load turning red.
→
From the film: the job moved to a slot that fits, stamped real.

Drop a ghost on your real capacity. Whatdo ranks the weeks where it fits.

Oct
Nov
Dec
⚠
⚠
⚠
Nightjar Trailer
MOVE TO2/11 ✓9/11 ✓26/10 ⚠ 1Keep 2/11
04 · START FROM THE CLIENT'S NUMBER

€50,000 over 8 weeks is about 3 people.

If the money can't buy the plan, Whatdo says so and shows the two honest ways out.

€ 50,000 over 8 weeks at a mid artist day of €413/day is about 3 people full-time.
Oct
Nov
Dec
Otter Trailer
Confirm
Clear
Pre-prod
Animation
Compositing
05

Try it on before you commit.

Proposals branch off the live plan. Walk each change; keep the good ones.

Live plan↔Take Nightjar in W45MARGIN IMPACT▲ €9,840
Nightjar TrailerNew project · W45–W50✓ Accepted
Moonfish ShortCompositing starts 1 week laterAcceptReject
Harbour IdentsLéa Martin → Sam RouxAcceptReject
06

Crew see their week.
The money stays with you.

A calendar feed for the crew. A clean schedule for the client, with no costs and no names.

From the film: an artist checks their week on a phone; the money stays with you.

Spoiler:the margin.

A signed quote with a green check.

Know what it earns before you sign.

People are paid full-time whatever the task list says. The margin maths never pretends otherwise.

PROJECTVALUE · COSTEFFORT COSTMARGIN
Lighthouse — S1
€48,200€27,560 · 36%
Moonfish Short
€45,500€35,760 · 44%
Kestrel VFX pkg
€30,340▼ −€2,140 · −8%
Harbour Idents
€36,900€16,330 · 31%

We replace the spreadsheet, not the stack.

Your tracker tracks shots. Whatdo plans people and money on top.

Whatdo
TRACKERKitsu · ftrack · Autodesk FlowCOMING
ACCOUNTINGPennylaneCOMING
CALENDARAny iCal calendarAVAILABLE
RETIRINGThe spreadsheet
From the film: an assistant answers 'Here is a plan' with a dashed ghost; on the timeline it becomes a trailer once approved.
07 · CLAUDE, CHATGPT, VIA MCP

The AI proposes. You approve.

Your assistant reads the real plan. Every change it suggests lands as a proposal; nothing is committed silently.

Adrien Andivero
Adrien AndiveroCEO
Lucille Achard
Lucille AchardCTO
EX-WĒTĀ DIGITAL

Plans are born scheduled.

At Wētā Digital, planning and scheduling were separate acts, run by groups that fought each other. Whatdo closes that gap.

Our story

Built with 24 studios over 18 months · Bourse French Tech (Bpifrance) · Emergys Bretagne incubator · R&D exchanges with INRIA Rennes and ISEN Ouest

In betanow.

Founding studios get founding pricing at launch.

Projects,peopleand marginson one screen

The planning layer for animation, VFX and game studios, above the tools you already use.

THE PROBLEM

Cutting-edge software.
Then a spreadsheet.

An overloaded character holding up a stack of projects.
OVERLOADOverload you see too late.
An empty wallet.
MARGINSMargins you find after delivery.
A stale plan pinned up.TUE
THE PLANA plan that's stale by Tuesday.

FOR STUDIOS

Built for studios like yours.

ANIMATIONMonths by department, intermittents, a fixed bid to protect.
VFXPackages that overlap, day-rate freelancers, a bid that must hold.
GAMESThree years, twenty-odd phases, a budget defended before a committee.
AGENCIESPlanned backwards from the client's deadline.
  • PER STUDIO, NOT PER SEAT
  • UNLIMITED USERS
  • HOSTED IN FRANCE
  • ENGLISH & FRENCH
  • CREW NEVER SEE MONEY
  • ONBOARDED WITH YOU, PERSONALLY

HOW IT WORKS

Seven moves. One screen.

01 + 02

Draw it. Staff it. It prices itself.

Bars across the weeks, roles on each phase, hours × rates underneath. In hours or man-days.

03

Can we
take this?

Two crew members, overloaded.
TIGHT WEEKS
A stamp making the job real.
REAL · 2/11

Drop a ghost on your real capacity. Whatdo ranks the weeks where it fits.

04 · START FROM THE CLIENT'S NUMBER

€50,000 over 8 weeks is about 3 people.

If the money can't buy the plan, Whatdo says so and shows the two honest ways out.

05

Try it on before you commit.

Proposals branch off the live plan. Walk each change; keep the good ones.

06

Crew see their week. The money stays with you.

A calendar feed for the crew. A clean schedule for the client, with no costs and no names.

A crew member checks their week on a phone.
A closed safe.

Spoiler:the margin.

A signed quote with a green check.

Know what it earns before you sign.

People are paid full-time whatever the task list says. The margin maths never pretends otherwise.

We replace the spreadsheet, not the stack.

Your tracker tracks shots. Whatdo plans people and money on top.

TRACKERKitsu · ftrack · FlowCOMING
ACCOUNTINGPennylaneCOMING
CALENDARAny iCal calendarAVAILABLE
RETIRINGThe spreadsheet

07 · CLAUDE, CHATGPT, VIA MCP

The AI proposes. You approve.

Here's a plan: take Nightjar from 2/11. It fits, and adds €9,840 of margin.Proposal · Take Nightjar in W45

Your assistant reads the real plan. Every change it suggests lands as a proposal; nothing is committed silently.

Adrien Andivero
Adrien AndiveroCEO
Lucille Achard
Lucille AchardCTO

EX-WĒTĀ DIGITAL

Plans are born scheduled.

At Wētā Digital, planning and scheduling were separate acts, run by groups that fought each other. Whatdo closes that gap.

Our story

Built with 24 studios over 18 months · Bourse French Tech (Bpifrance) · Emergys Bretagne incubator · R&D exchanges with INRIA Rennes and ISEN Ouest

In betanow.

Founding studios get founding pricing at launch.